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Big Ben Stunt
Every four minutes, a family is made homeless in the UK. To raise awareness of this, we made Big Ben ring every four minutes—or we created the illusion it did with a digivan and speakers. The van drove around Westminster playing the iconic chime, while a clever bit of sound design made it appear as if the ring was coming from the clock tower. The stunt was activated while the parliament was in session and a petition was handed in calling on the government to build more social housing to end homelessness.
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